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Marketing guide

Build marketing from customer evidence

Connect customer segments, positioning, offers, channels, and campaign choices to what the workspace already knows instead of starting from generic tactics.

What you are building

A focused marketing direction with a defined audience, evidence-backed message, testable offer, and clear learning goal.

How to use it

  1. Name the business outcome, audience, and stage of the customer journey you need marketing to influence.
  2. Ask your AI to compare saved customer evidence with the current positioning, offer, and channel assumptions.
  3. Choose a focused test, confirm the campaign decision, and preserve what you learn for the next iteration.

Ask your AI

Example prompt
Use StartOps Marketing to turn our saved customer evidence and business model into a focused campaign plan. Identify the priority segment, positioning, offer, channel, proof, and learning goal. Flag claims or audience assumptions that are not supported yet.

Use this in ChatGPT or Claude after connecting StartOps. Adjust the audience, time horizon, or decision to match your business.

Build a living business model canvasDraft a pitch deck grounded in the businessTurn one goal into connected workstreams